Movie director James Cameron and his wife Suzy Amis Cameron set up an organic pea protein operation last October. Once working at full drive, its billed to be the top produce of organic pea protein in North America. With climate change hitting the world hard, many Americans have started to realise that sustainable consumption has to be integrated into their lifestyles to preserve the environment around them. But besides individual consumption, what are American conglomerates and associations doing to further this cause? Find out more in the full article by associate professor Kathleen Kevany from The Independent here.